Visual System & Identity, Art Direction, Product Photography, Copywriting

Four Lux is a brand redesign of the infamously cheap and outrageous Four Loko alcoholic beverage. Four Loko is the epitome of high school parties and unbearable mornings, with a brand identity that exudes just that. This project is meant to showcase the importance of branding, with a hint of satire. Through the power of design, we theoretically take the beverage out of the hands of underage teenagers and gas station isles, to place it on the top shelf.